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Press releases can be one of the most effective ways to drive traffic on the Internet. There are many advantages when you issue a press release about your organization.

1) Instant traffic.

Almost immediately, you will be able to get tens of thousands of page views for your news story. Given the comprehensive coverage, it’s only a matter of time before some one picks up on your story and make contact. That is when doors are opened and more business opportunities present themselves at your door step. And to think that all you did was to release a story.

2) Instant brand recognition.

Press release distribution services can get your story submitted to many well established news wire. That means your story will appear in many well respected websites. You are building a brand for yourself, whether you know it or not. That way, reputable companies may contact you to enquire more about the products and services that you offer. And these are the customers that you want to attract and keep, for they are the likely to be the ones with the resources to pay you higher prices for your quality work.

3) Published by other websites.

Usually, your release will be sent out to thousands of opt-in journalists. This gives you a chance of having your story picked up and published in other online or maybe even offline channels. These are channels that you may not have heard off. In other words, your press release can give you far better reach than you could possibly imagine.

4) Other unplanned traffic sources.

Content is usually syndicated to major news aggregators such as Google News, EIN News, Topix, etc. There are literally hundreds (and sometimes thousands) of sites that may end up carrying your news story. You never planned for your news article to appear on these sites, but they get published anyway. In the process, you get traffic from these unexpected sources.

5) Mid to long term traffic.

The traffic may taper off after the first two to three weeks. This is because your press release is giving way to other fresher (upcoming) stories. If you want your target audience to remember you, try to release at least one or two stories per month. That way, your target market will always be hearing from you.

But even if you do not publish additional press releases, you will still receive traffic in the mid to long term. What happens is that the major search engines will start indexing your news stories and treat them as fresh and unique content. When someone makes a search for relevant information, your press release may still surface in the search results. This is not uncommon because many news sites are considered to be authority sites by the search engines. Therefore, the content tends to rank very well in the search results. You want to be sure that when a potential customer makes a search for a product or service that you are offering, your press release is the one that comes up. You don’t want your competitor’s story to be overshadowing you.

Get instant traffic and maximum exposure – press release distribution service. Distribute your PR to high Page Rank authoritative sites (Over 300+ sites).

Many internet marketers complain that it is very hard to very their websites to rank well in the search engines. What they are saying is that they find it hard to build links. Link building should be the core activity in any search engine optimization process. You want to rank well? Simply build more inbound links.

Still, a huge portion of marketers fail to rank well in the search results after spending lots of time and maybe even money on link building. In this case, what is happening is that there is not enough link juice from the inbound links.

The term “link juice” is a loose term that is used by many internet marketers. It refers to the authority of a website. The higher the authority, the more link juice a link will have, and the more desirable the link. But what exactly are high authority websites?

Google has a way of letting the world know whether a website is an authority site or not. The indicator is known as Page Rank. The higher the Page Rank, the more link juice the website can pass to external websites. For example, a link on a Page Rank 7 website is much more valuable than a link on a Page Rank 1 website.

For the other search engines, there is really no way of knowing whether a website is an authority site or not. In this case, the only way to know is to make smart guesses. If you see a website ranks well consistently in the search engines, it is likely a high authority site. What you want to do, is to think of ways to get these sites to link to you. Unfortunately, that is easier said than done. How do you get a well established website like EIN News or CNET News to link to you?

One way to do so, is to publish press releases. You can write your news story yourself, or you can hire a professional PR writer to write your release for you. If you want to hire someone, make sure that he or she knows enough about your company and your products and services to do a decent job at writing the release. If possible, work with the same PR writer so that the writer learns more and more about your organization. Over time, you will observe a rise in the quality of the releases.

The next thing you need to do, is to identify a press release distribution service that will submit your news stories to these authority sites. Many of these News sites (at least according to Google) have high page rank. With a single PR, you can get hundreds of these sites to link to you.

Whenever possible, always try to include your target keyword phrases in your anchor texts. Not all news sites allow you to do this. If you can’t use anchor texts, simply use your URL in the PR body. This will be converted into active links and web visitors can still click through the link and arrive at your site.

Get instant traffic and maximum exposure – press release distribution service. Distribute your PR to high Page Rank authoritative sites (Over 300+ sites).