Benefits of Google News Submission
Ever wanted to get instant exposure in the search engines? One way to do so is to get your press releases indexed by Google News.
Google News works a little differently from traditional search engines. On a traditional search site, once you get a web page ranked in the search results, it will probably retain its rankings for quite some time.
However, since news readers are always looking for the latest news, Google News is built to show only the most recent materials.
So what are the implications?
First, if you issue a press release and it shows up in Google News, it will move instantly to the top of the search results. However, after a few weeks, the PR will move down the rankings.
That means you will receive exposure and traffic almost instantly; usually within minutes once your PR has been distributed. For the next couple of weeks, your PR will continue to receive page views. After that, traffic will taper off.
This may seem like a short term traffic generation strategy. But don’t forget that after the first couple of weeks, Google itself starts to index the news articles and includes them in its main search index. Since your press releases remain online indefinitely, you get to receive long term traffic.
In every Google News Submission, you get to include two to three links back to your site in the PR. Visitors can contact you by emailing you directly based on the contact info in the PR, or they can click on these links and visit your website.
Your links are very valuable because you are actually performing search engine optimization (SEO). The more back links you get, the higher your search rankings will be. In other words, press releases can even help boost your search rankings!
As you probably already know, organic search traffic tends to be easier to convert into paying customers. A single press release can potentially earn you thousands of dollars if you know what you are doing.